--- title: 3 Reasons You Need To Be On LinkedIn As A Promo Distributor description: Discover three compelling reasons why as a promotional product distributor, you should establish a presence on LinkedIn. Read more. image: https://blog.aiacommunity.com/hubfs/phone-and-purse-on-wood-background-with-linkedin-app-displaying.jpg --- [Skip to content](https://blog.aiacommunity.com/aia-perspectives/3-reasons-you-need-to-be-on-linkedin-promo-distributor#main-content) [![AIA_Logo_CMYK_Primary---Blue-Green (1)](https://blog.aiacommunity.com/hs-fs/hubfs/AIA_Logo_CMYK_Primary---Blue-Green%20(1).png?width=100&height=54&name=AIA_Logo_CMYK_Primary---Blue-Green%20(1).png)](https://aiacommunity.com/) Open main navigation Close main navigation - [Contact Us](https://aiacommunity.com/contact) [Contact Us](https://aiacommunity.com/contact) Mar 26, 2021 2:19:00 PM # 3 Reasons You Need To Be On LinkedIn As A Promo Distributor ![Picture of AIA Corporation](https://blog.aiacommunity.com/hs-fs/hubfs/Facebook-180x180.jpg?width=50&name=Facebook-180x180.jpg) [AIA Corporation](https://blog.aiacommunity.com/aia-perspectives/author/aia-corporation) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.aiacommunity.com/aia-perspectives/3-reasons-you-need-to-be-on-linkedin-promo-distributor) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.aiacommunity.com/aia-perspectives/3-reasons-you-need-to-be-on-linkedin-promo-distributor) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.aiacommunity.com/aia-perspectives/3-reasons-you-need-to-be-on-linkedin-promo-distributor) [envelope icon](mailto:?body=https://blog.aiacommunity.com/aia-perspectives/3-reasons-you-need-to-be-on-linkedin-promo-distributor) Social media can be intimidating and overwhelming, but it can also be a huge benefit to your business! Instead of being apprehensive about social media, think of it as an opportunity to improve your business right from the comfort of your own home. Plus, you don’t have to start on every available platform all at once. Instead start with one, like LinkedIn. Keep reading to discover three reasons you need to be on LinkedIn as a promotional product distributor. ## Expand Networking Reach LinkedIn was originally a place for putting your resume on display and searching for employment opportunities, but it has since evolved into much more than that. Now its primary use is for networking. It’s an efficient way to connect with current clients and meet new ones. You can follow and reach out to companies and their event planners or HR managers that make promo buying decisions. You never know when a connection will equal an order, months, or years down the road. ## Build Brand Awareness Believe it or not, being active on social media gives your brand more credibility. If a current customer tried to find you on LinkedIn and your page doesn’t exist or hasn’t been updated in months, they might think you are no longer in business anymore. Plus when you are regularly posting helpful information about promo on LinkedIn, it will continue to attract more and more people, which gives your brand awareness a big boost. ## Stay On Top Of Industry Trends Not only can you use LinkedIn to network with customers and prospects, but you can also connect with suppliers, other distributors, and industry leaders. By following these experts, you can get inspired to pitch new products, be aware of selling opportunities and see what’s working for other people.  These are just a few of the many reasons you should have a [social media presence](https://blog.aiacommunity.com/aia-perspectives/four-steps-building-successful-social-media-presence) on LinkedIn as a promo product distributor. Once you set up or profile, or update the one you’ve neglected, you’ll be on your way to making valuable connections and making your business more marketable. If you’re a promo distributor who needs some more hands-on marketing help, partner with AIA! Our [in-house marketing](https://aiacommunity.com/marketing-services) team has the tools you need to amp up your marketing strategy. ## Other Posts You May Like [![How To Make Your Promotional Products Business Stand Out](https://blog.aiacommunity.com/hs-fs/hubfs/standing-out-from-the-crowd.jpg?height=200&name=standing-out-from-the-crowd.jpg)](https://blog.aiacommunity.com/aia-perspectives/how-make-your-promotional-products-business-stand-out) ## [How To Make Your Promotional Products Business Stand Out](https://blog.aiacommunity.com/aia-perspectives/how-make-your-promotional-products-business-stand-out) [![5 Tips For Setting Realistic Customer Expectations](https://blog.aiacommunity.com/hs-fs/hubfs/BD-016%20Supply%20Chain%20LP%20Graphic.jpg?height=200&name=BD-016%20Supply%20Chain%20LP%20Graphic.jpg)](https://blog.aiacommunity.com/aia-perspectives/5-tips-setting-realistic-customer-expectations) ## [5 Tips For Setting Realistic Customer Expectations](https://blog.aiacommunity.com/aia-perspectives/5-tips-setting-realistic-customer-expectations) [![5 Questions to Ask When Acquiring a Promotional Products Distributor](https://blog.aiacommunity.com/hs-fs/hubfs/5-Questions-to-Ask-When-Acquiring-a-Promotional-Products-Distributor.png?height=200&name=5-Questions-to-Ask-When-Acquiring-a-Promotional-Products-Distributor.png)](https://blog.aiacommunity.com/aia-perspectives/5-questions-to-ask-when-acquiring-a-promo-distributor) ## [5 Questions to Ask When Acquiring a Promotional Products Distributor](https://blog.aiacommunity.com/aia-perspectives/5-questions-to-ask-when-acquiring-a-promo-distributor) [facebook-f icon](https://www.facebook.com/ExperienceAIA) [linkedin-in icon](https://www.linkedin.com/company/aia-corporation) 222 W. 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