How To Get The Most Out Of Company Stores

The promo product industry is known for its ability to find new and innovative ways to help customers. During COVID, the industry pivoted to selling PPE and other wellness products, and this year there’s a huge opportunity in company stores. You might have heard of company stores before, but aren’t quite sure where to start. We’re here to help with a few ways you can get the most out of company stores.

How To Pitch Company Stores To Customers

Happy Employees Are More Productive

Company stores are an efficient way to get branded products to employees. This can be anything from uniforms to holiday gifts, and everything in between. When speaking with customers about company stores you should bring up topics such as employee retention, onboarding, appreciation, and engagement. A company store can help in all of these areas! 92% of employees say they’re engaged when recognition is included in the culture, and company stores make that easy for organizations to implement. Employers don’t have to worry about individually ordering products and keeping track of things like shirt sizes, and employees get exactly what they want, will feel recognized, and are therefore more productive. It’s a win-win!

The Best Gift Is The Gift Of Choice

Explain to customers that company stores simplify corporate gifting! They will no longer have to find a universal gift that everyone will like, but instead, let employees choose the gift that they will be excited about and use. A bonus is that when employees pick useful gifts, the company’s brand will be seen every time they use that product.

No More Order Forms!

Another huge benefit of company stores for employers is that no one in the organization has to keep track of order forms or apparel sizes. This makes it super easy to order uniforms, shirts for events, or any other employee merch. Company stores also make it easier to reach remote employees. All companies have to do is send the link and you, the distributor, do the rest for them. Remind them that this includes order entry, branding, and shipping directly to the recipient. There’s no need to sort or ship themselves.

If you’re ready to start offering company stores to your customers, partner with the promo experts at AIA. AIA Company Stores present an extensive list of features, including advanced product showcases, multiple payment options, batch orders, and robust administrative controls. Whether you're choosing one of our standard company store offerings or a pop-up option, we'll work with you to find the perfect solution to fit your client's needs. Contact us today to schedule a demo or to learn more.