5 Ways to Keep Customers Engaged on Social Media
A fundamental key to both short and long term success in business is to engage customers, build a strong reputation and attract a loyal customer base. Social media can play a key role in achieving these goals as it gives you a powerful avenue to connect with customers. This article outlines several tactics that you can leverage to do just that.
Create and Share Relevant Content
Creating content that is relevant to your target audience is crucial for engaging them in meaningful conversations. Whether it be blog posts, images, or videos, each piece of content you share should be created with a purpose that is focused on the needs or interests of customers. There are many approaches you can take to accomplish this, including answering top questions from customers, talk about current trends, tell a great story about how your company got its first sale or share your expertise.
Encourage UGC (User-Generated Content)
Encouraging users to engage with your brand by creating user-generated content, such as reviews or posts, is an effective way of increasing engagement with customers. UGC also provides valuable feedback, helping you understand how they feel about your products or services.
For example, you could create content that showcases the success stories of your clients. Or you could pose questions on social media such as "what has been your most rewarding experience working with our company?"
By giving customers a chance to get involved and interact with your brand, you can foster an active community and build greater awareness amongst potential customers.
Use Social Media Ads
In 2022, social media ad spending hit nearly $230 billion, with spending expected to surpass the $300 billion threshold by 2024. Social media ads allow you to target specific audiences and promote particular campaigns more efficiently, driving more organic engagement with customers over time through heightened visibility of posts and pages.
You can also consider video or carousel format ads to help increase engagement as both formats allow potential customers to see more details about your product or service in an interactive way.
Compared to other forms of advertising, social media advertising generally has a low entry cost making it possible at nearly any budget. It also delivers results in real time allowing you to easily determine what is working and what is not and redirect your budget to those tactics that are working.
Take Part in Conversations
Get involved in conversations online related to topics relevant to your industry by joining groups and forums so that you can interact directly with users. This shows potential and existing customers that they matter and increases trust in your brand while also providing you with an opportunity to market products or services too.
By engaging in these conversations, you can share your expertise while also showing customers that you understand their needs and what they are looking for. This can help establish your company as an authority on the topic and strengthen customer relationships. You can become the 'go-to' expert in the industry.
Customers expect companies to respond within hours of receiving messages or comments on social media. This not only shows them that their inquiries are valuable but also improves user experience.
There are tools to help with this, such as social media management suites, which allow you to track and respond to messages within the same dashboard. This helps save time as well by eliminating the need for logging into multiple accounts each time you need to respond.
Regardless of which approach you may take, or how many you may incorporate into your social media strategy, the key is consistency. Post regularly, be creative, and keep your customers engaged with relevant content. Doing this will engage customers, and help you to build a strong reputation and attract a loyal customer base.