The promo product industry is known for its ability to find new and innovative ways to help customers. During COVID, the industry pivoted to selling PPE and other wellness products, and this year there’s a huge opportunity in company stores. You might have heard of company stores before, but aren’t quite sure where to start. We’re here to help with a few ways you can get the most out of company stores.
Company stores are an efficient way to get branded products to employees. This can be anything from uniforms to holiday gifts, and everything in between. When speaking with customers about company stores you should bring up topics such as employee retention, onboarding, appreciation, and engagement. A company store can help in all of these areas! 92% of employees say they’re engaged when recognition is included in the culture, and company stores make that easy for organizations to implement. Employers don’t have to worry about individually ordering products and keeping track of things like shirt sizes, and employees get exactly what they want, will feel recognized, and are therefore more productive. It’s a win-win!
Explain to customers that company stores simplify corporate gifting! They will no longer have to find a universal gift that everyone will like, but instead, let employees choose the gift that they will be excited about and use. A bonus is that when employees pick useful gifts, the company’s brand will be seen every time they use that product.